GEO = GROW. EXPLORE. OVERCOME
You may be aware that there is a storm of controversy concerning CrossFit at the moment….or more specifically, the CrossFit founder and CEO, Greg Glassman.
He made certain comments recently which have been interpreted as tone-deaf and insensitive to the death of George Floyd and the topic of Racism, that has always existed but is under the spotlight at the moment.
Here’s where we stand.
First and foremost, we are GEO.
We are a community of diverse human beings who come together to make ourselves better. GEO is more than just about fitness. GEO is about bonding through a shared desire to challenge ourselves physically, mentally and emotionally. GEO breaks down barriers and creates connection.
People come to GEO for fitness. They stay for the community.
The CrossFit brand was the platform that we launched ourselves off, and we are forever grateful for the opportunities and experiences it has afforded us as owners, and the same for our members.
Despite our disappointment in Glassman’s comments, we still believe wholeheartedly in the training methodology and, ironically, the community philosophy it created.
We believe CrossFit is bigger than Glassman.
Glassman’s comments do not represent GEO.
We will watch and listen to all that is happening in the CrossFit world at the moment. We will speak to you all; and we will speak to others whose opinions we respect. Any changes we make will come from an informed decision.
Whatever happens, rest assured, we will continue to deliver high level programming and coaching to our members, along with a concerted effort to nurture our fantastic community.
2020 has been a testing year for us all. It has forced us to look at ourselves, adapt, and make changes.
This is another test.
GEO will continue to evolve, and the community will remain our priority.